The following is a script from "Face of the Franchise" which aired on Oct. 28, 2012. Byron Pitts is the correspondent. Clem Taylor, producer.
Last November, Shahid Khan, a 62-year-old Pakistani-born billionaire, bought pro football's Jacksonville Jaguars for $770 million. That deal made Khan the first ethnic minority to own a team in the NFL.
And that may be the least interesting thing about him.
With his engaging personality and unflagging optimism, Khan has taken the city of Jacksonville by storm. He's become the town's leading cheerleader and has plans to turn the Jaguars into an international brand.
Shad, as he prefers to be called, came to the U.S. at age 16 with $500 to his name. Within two decades, he built a successful auto parts business and amassed a fortune.
The Jaguars haven't had a winning season in four years, have never been to the Super Bowl. They are also a team short on big-name players. That's put Shad Khan in a unique position for a rookie owner. He is the face of the franchise.
[Fan: I love you guy, I love you!
Shahid Khan: Who has the bigger mustache?
Shahid Khan: There's a good-looking woman! ]
Ninety minutes to kickoff and the Jaguars most popular personality wasn't in the locker room or warming up on the field. He was in the stadium parking lot, drawing a crowd.
Shahid Khan: So, Byron, it's probably a really humbling day for 60 Minutes. You know, nobody cares about 60 Minutes. Everybody cares about the Jaguars. Isn't that amazing?
Less than a year into his tenure, Shad Khan is a phenomenon. His rakish mustache has become a "must have" accessory for any self-respecting Jags fan.
[Fan: We are so happy that you're here with us!
Shahid Khan: Oh! Thank you so much.]
He has an approval rating any politician would envy: 78 percent. He's his team's advertising spokesman...
[Shahid Khan: I'm Jaguars owner Shad Khan, and I'm all in.]
...and pokes fun at himself in this music video spoof...
[Shahid Khan: Oopa! Gangnam style!]
Byron Pitts: There's a part of you that is a salesman.
Shahid Khan: I think its human interaction. I mean, they're already here, they bought tickets, there's very little to sell. If anything, selling hope.
[Fan: Are we going to cover the spread?
Khan: I don't even know what it is.
Khan: Thank you.]