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Science Stores Use to Get You to Buy More

Consumers will spend an estimated $447 billion this holiday season, and stores do just about anything to get you to stop and shop.

But the displays aren't there to just spruce things up for the holidays: There's a real formula behind it all, observes "Early Show" Consumer Correspondent Susan Koeppen.

You may think you have shopping down to a science, but stores are the ones who really do! They get you to buy stuff you didn't even know you wanted to buy.

Holiday Gift, Shopping Guide

Koeppen went on a mission to learn the top five department store secrets.

She went to Bloomingdales in New York City with John Long, of the consulting firm, Kurt Salmon Associates, which specializes in the science of retail.

So was Koeppen lured by the science of shopping?

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