Schieffer: New Romney welfare ad aims for white men

(CBS News) As new Quinnipiac University/CBS News/New York Times polls show President Obama leading Mitt Romney in two battleground states - Virginia and Wisconsin - and Romney besting the president in Colorado, CBS News' "Face the Nation" host Bob Schieffer said the polls show that Romney is leading the president by wide margins among white, working class men.

"Mitt Romney is not going to do as well among women according to these latest polls; he's not going to do well among minorities according to these latest polls and he's got to do at least as well with white working class men which is right about where he is now and they're trying to get more of these votes."

Schieffer said the Romney television ad that knocks the president over a welfare state-waiver is aimed to appeal to specific voters.

He does best with white working class men and this is aimed directly at that group. I think it's interesting how vehemently both the White House and [former President] Bill Clinton are denying this. And Bill Clinton is pointing out that it was Republican governors that were asking for these waivers, and when the health care law went into effect it was Mitt Romney himself asking for these waivers.

Poll: Romney leads in Colo., Obama in Va., Wis.
Romney accuses Obama of "taking the work requirement out of welfare

Watch Schieffer's full analysis on "CBS This Morning" in the video player above.