Reese Witherspoon launches Draper James lifestyle brand

Reese Witherspoon arrives for the premiere of "Hot Pursuit" on April 30, 2015,  in Los Angeles.

VALERIE MACON/AFP/Getty Images

Reese Witherspoon has launched her own lifestyle brand.

The Oscar-winning actress unveiled her Draper James online store Wednesday, which includes women's clothing and accessories, stationery and home decor "inspired by the American South."

In a press release announcing the launch, Witherspoon explained she named the brand for her grandparents, Dorothea Draper and William James Witherspoon.

"I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," she added.

Witherspoon also announced the launch to her fans via Twitter, writing, "It's here, ya'll!"


Some of the offerings available include a $140 sun hat, a $14 notepad, a $30 set of thank-you cards and a $14 "Southern" pencil set.

The items can be purchased online, and a Draper James store is poised to open this fall in Witherspoon's hometown of Nashville, Tennessee.