Pink For A Week, 2007

October is Breast Cancer Awareness month, a time for us to celebrate our friends and family who are breast cancer survivors and to remember and mourn those no longer with us. It's a time to renew our energy to fight this cruel disease and to focus our efforts to support the researchers and physicians who are working for a cure.

There are people however, for whom awareness of breast cancer is a 12-month-long commitment. These are the men and women who help raise money for research, who treat the ailing, who assist patients who are fighting the disease and who help educate women about early detection and treatment.

For the past three years, The Early Show has done a special series, Pink for a Week, that puts the spotlight on the organizations and the individuals who wage this battle on a daily basis. We also use Pink for a Week as an opportunity to thank the many companies, large and small, that donate money and create pink-themed products that benefit the charities.

Every day this week, we're going to showcase a charity, as well as display some of the great pink products.

Saturday:
TrulyMom.com was founded after Michelle Nicastro was diagnosed with breast cancer. During her illness, which put her (temporarily) into a wheelchair, her friends Kim Arial and Maria Newton got together with Kristen Nicastro, Michelle's sister, to give her support and love. "They stood by me through my treatment and rejoiced with me when I started walking again," says Michelle. "During that time, they too were going through their own life struggles -- at some point I guess every mom does."

Determined to turn lemons into lemonade, the four tried to focus on what was meaningful in their lives. "When I was incapacitated, it wasn't my career or the paycheck that I missed," explains Michelle. "I longed for the simple things in life, packing my kid's lunches and picking them up from school." And one thing that kept sticking in their minds was how precious time is and how they wished they could get really organized.

According to their website, "From that revelation, the four moms created a smart and stylish tri-fold planner. Instead of the traditional binder-book planner, complete with dizzying conversion charts to the medical history of your Aunt Gladys, they simply included what they felt moms truly needed." Now their TrulyMom day planners are sold all over the country.

They are donating 10 percent of their retail sales for the rest of the year to the Jonsson Cancer Center Foundation, the fundraising arm of UCLA's Jonsson Comprehensive Cancer Center.

Friday: The Komen Race for the Cure series gives patients, survivors and the family and friends of breast cancer patients a chance to come together to honor and memorialize their loved ones. The walk/run events also raise a significant amount of money that is given over to research as well as to community initiatives that fund breast cancer screening and treatment projects.

The first Race for the Cure was held in Dallas in 1983 and was organized by Nancy Brinker to honor the memory of her sister, Susan Komen, who died of breast cancer when she was just 36 years old. More than 1 million people have participated in Komen for the Cure events since 2005.

According to the charity, "A minimum of 25 percent of the net income from each domestic Affiliate Race supports the Komen for the Cure Awards and Research Grant Programs, which fund ground-breaking breast cancer research, meritorious awards and educational and scientific conferences around the world." Up to 75 percent of the net income from each race "stays in the local community," they say on their website.

New Balance Athletic Shoes, Inc. has been associated with the Komen Race for the Cure since 1989. They have an entire line of footwear, sports wear and accessories that feature a pink ribbon, one of the symbols used for breast cancer awareness.

The company says they will donate 15 percent of wholesale sales (before mark-up) from the "Lace Up for the Cure Apparel & Footwear Collection" -- with a guaranteed minimum donation of $500,000 up to a maximum of $1 million -- to Komen for the Cure. This effort lasts year-round.

Today on the Plaza, New Balance showed off their pretty pink shoes and clothes, and let Early Show visitors take home some of the jackets, shorts, capris, t-shirts, bags and sneakers. The "Lace Up for the Cure" collection can be seen here.

Thursday: The Entertainment Industry Foundation's Women's Cancer Research Fund raises awareness about the importance of early detection of breast and reproductive cancers, provides funds to advance some of the most promising research on treatment and early detection methods, and supporting community programs that assist the millions of women at risk of or affected by cancer.

In honor of breast cancer awareness month, you can donate directly to EIF, or through any one of their products and initiatives.

The shopping site Red Envelope will donate 10 percent of its retail sales of anything from the Think Pink collection for the month of October. Think Pink is featured on the site's homepage.

On the plaza today, Red Envelope gave Early Show guests some items from the Think Pink collection: a heart-shaped bottle stopper; a necklace with charms that say "Live," "Love" and "Laugh"; and a leather jewelry portfolio. One lucky plaza visitor even got a matching set of rose quartz earrings and a necklace.

Wednesday: Women who receive a breast cancer diagnosis are sometimes overwhelmed with an avalanche of information and advice. The purpose of breastcancer.org is to provide them with the most reliable, complete and up-to-date information. Their stated mission is "to help women and their loved ones make sense of the complex medical and personal information about breast cancer so they can make the best decisions for their lives."

On the plaza today, visitors to The Early Show were treated to products from the sleepwear company Sleepyheads (www.sleepyheads.com), including their Frankie & Johnny pajamas, robes, loungers and cosmetic bags. According to the company, they will donate 25 percent of the proceeds from retail sales of the products from their Shop Pink collection for the month of October to breastcancer.org. There is a link to the Shop Pink collection on their homepage.

Tuesday: The mission of Susan G. Komen For The Cure is to "end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures." The group, which sponsors activities and sells "pink" products, makes more than $58 million a year, money that is used to fund research and outreach programs for patients.

This year, they've taken one of their lovely tote bags and filled it to the brim with "pink" gift items and have distributed them to our Early Show guests in the plaza.

Inside the bags, they'll find:

  • Coldwater Creek $25 Pink Gift Cards (www.coldwatercreek.com): 10 percent of the purchase price is donated to Komen for the Cure.
  • Energizer Battery Packs (www.energizer.com): During the month of October, Energizer® will donate $0.50 to Komen for each battery pack sold with a minimum guaranteed donation of $100,000 up to a maximum donation of $200,000.
  • Tomboy Tools Pink Hammer (www.tomboytools.com):$3 of each PINK hammer sold to Susan G. Komen for the Cure.
  • Caribou Coffee/Amy's Blend (www.cariboucoffee.com):Caribou Coffee features Amy's Blend, a special coffee that pays tribute to Amy Erickson, one of our early Roastmasters. Caribou Coffee will donate a guaranteed minimum donation of $100,000 to Komen for the Cure in 2007.
  • Ford Warriors in Pink scarf (www.fordcares.com): The collection of Warriors in Pink apparel for women and men feature bold symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together. One hundred percent of the net proceeds from the sale of each item support Komen for the Cure.
  • Atlas Nitrile Touch gardening gloves, available at independent lawn & garden dealers nationwide. The 2008 promotion program begins January 2008 and runs through June 2008. Suggested retail price is $6.95-$7.95/ pair.
  • Koss Sportsbuds 2 pack (www.koss.com): The Pink Ribbon SportsClips and Earbuds will be sold from August 2007 through July 2008. Komen for the Cure will receive $2.50 from each pair sold with a guaranteed donation of $100,000.
  • Scotch Lint Roller (www.3m.com): 3M will donate $1 for each package of lint rollers sold and $0.28 for every single lint roller sold and will make a minimum guaranteed donation of $100,000. The 3M program runs from October 2007 through March 2008.
  • All-Sport Brush Smiles of Hope Toothbrush (www.sportzbrush.com): All-Sport Brush, L.L.C. will donate $.40 to Komen for every Smiles of Hope Toothbrush sold. The Smiles of Hope Toothbrush campaign clearly ties the concept of proper oral care and a healthy smile, with the hope that is generated by Komen for millions of people who are in someway afflicted with breast cancer, either as a patient, family member or friend of someone with this most devastating disease.
  • On The Border dining certificates (www.fiestaforthecure.com): To celebrate both Komen for the Cure and On The Border's 25th anniversaries, guests at On The Border restaurants will have the opportunity throughout October to make a donation and have their name displayed on celebratory Fiesta For the Cure™ coasters in the lobby. Additionally, On The Border will sell Fiesta for the Cure T-shirts for $12 and will donate $5 from each shirt sold to Komen.
  • eBags toiletry kit (www.ebags.com): In support of Susan G. Komen for the Cure, eBags will sell pink bags from their Pick Pink page on the eBags Web site. eBags will donate 10 percent of the retail sales price of each pink bag sold with a minimum guaranteed donation of $100,000.
  • Fox Home Entertainment (www.amazon.com): From September 1, 2007 through May 31, 2008, Fox Home Entertainment will sell popular DVD titles in special pink ribbon packaging in retail stores nationwide. The DVDs will be sold at a suggested retail price of $14.95. Fox Home Entertainment will donate $0.50 to Komen for the Cure for each DVDs for the Cure video sold, with a guaranteed minimum donation of $250,000.
  • Mobile Edge Pink SlipSuits (www.mobileedge.com): Mobile Edge donates 10 percent of the sales price of each Komen Bag we sell back to the organization. To date, Mobile Edge has donated $200,000.
  • My M&M'S Promise Blend (www.mymms.com): MY M&M'S® will donate 10 percent of the sales of its "Promise Blend" to support the cause. The pink and white M&M'S® Milk Chocolate Candies, are pre-printed with the new Susan G. Komen for the Cure "Moving Ribbon" logo and a "for the CURE" message. MY M&M'S® Promise Blend can be ordered online at or by calling 888-696-6788 (MY M&M'S). They are available in either 7-ounce bags (minimum order: 4 bags) or 1.75-ounce gift favor bags tied with pink ribbons (minimum order: 20 bags), priced at $11.99 per bag and $3.75 per bag, respectively. It's a simple way to help eradicate breast cancer.
  • Antoine Harris & Co. silk tie (www.breastcancertie.com): In support of Susan G. Komen for the Cure, Antoine Harris & Co. will produce and sell their Breast Cancer Tie Collection of silk woven men's ties through select retailers nationwide and through their website. From September 1, 2007 through August 31, 2008, Antoine Harris & Co. will donate 10 percent of the retail sales price of the designated ties to Komen, with a minimum guaranteed donation of $25,000.
  • GUESS "G2G Sparkling Pink" Breast Cancer watch (www.guess.com): 10 percent of all proceeds of this watch will be donated to Susan G. Komen for the Cure. GUESS watches guarantees a donation of at least $25,000.
  • Francesca's necklaces (www.francescascollections.com): Necklace with ribbon and heart charm retails as a set for $18 with 50 percent of all proceeds go to Susan G. Komen for the Cure.
  • Quilted Northern Coupons (www.quiltednorthernultra.com): Quilted Northern Ultra® will donate 50 cents to Komen for every proof-of-purchase collected from specially marked pink ribbon packages of Quilted Northern Ultra®.
  • Conde Nast subscription card (www.condenet.com)

    A prominent supporter of the Komen group is KitchenAid, which has created a line of pink housewares; for more information, go to www.cookforthecure.com.

    Monday: The mission of the Breast Cancer Research Foundation is to "achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health."

    To provide some of that critical funding, they've put together a shopping site, Shop Pink, where everything from a pink leather luggage tag to a pink designer scarf to a pink Sony Vaio computer may be purchased. Shop early, shop often!

    One company that has shown true generosity to BCRF is Polaroid, which has developed a line of pink digital cameras as part of their "Picture A World Without Breast Cancer" project. The company has also donated $150,000 to BCRF.

    From now until Dec. 31, visitors to their site are invited to submit photos and stories of their experiences with breast cancer and, as the company says, "how they picture their world free of breast cancer." All of the photos will be incorporated into a collage banner which will be unveiled in New York on Valentine's Day 2008. One person a week will be highlighted on their homepage and receive a free pink camera.

    Also today, the Hard Rock Cafe, in partnership with singer Melissa Etheridge, is distributing a special limited-edition pin to the folks on our plaza. The pin, which is being sold at Hard Rock Cafes all over the world, marks the launch of Rocktober, a month-long committment to raise awareness and funds for breast cancer research. One hundred percent of the proceeds are going to breast cancer research organizations.

    To watch the video of this segment,

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