PICTURES: NFL Cheerleaders Shake Their Breasts to Save Yours

BALTIMORE, MD - OCTOBER 10: Cheerleaders for the Baltimore Ravens cheer during the game against the Denver Broncos at M&T Bank Stadium on October 10, 2010 in Baltimore, Maryland. Players wore pink in recognition of Breast Cancer Awareness Month. The Ravens defeated the Broncos 31-17. (Photo by Larry French/Getty Images)
Larry French/Getty Images
cheerleader, breast, breast cancer
Baltimore Ravens cheerleaders shake it during a game against the Denver Broncos October 10, 2010 in Baltimore. (Larry French/Getty Images)

(CBS) If awareness of breast cancer hasn't risen over the past month, maybe Americans just haven't been watching enough football.

PICTURES: NFL Cheerleaders, Players Fight Breast Cancer

In one of the most visible efforts to get men and women to think more about breasts and breast cancer, National Football League cheerleaders have been sporting pink on the field - pink pom-poms, pink ribbons, pink shorts.

Talk about pretty in pink.

Players got in the act too, sporting pink ribbons, shoes, and gloves. But no pom-poms.

It's all in support of Breast Cancer Awareness Month and it seems to be working. Got your attention.