The 25-year-old American socialite, TV reality star and aspiring songstress showed off a golden dirndl-inspired creation in this Bavarian city famous for its beer drinking and its annual Oktoberfest, which began Sept. 16.
"I've found four of them and bought them," she told photographers Monday before heading to one of the massive beer tents where the libation flows freely.
For once, Hilton was following a trend instead of setting one, as many other women also attended the festival in their best dirndls, a traditional alpine outfit consisting of a snug bodice with a low neck wrapped around a lacy blouse, along with a full skirt and apron.
2Hilton, who is on a promotional tour for a regional wine producer, said she was enjoying herself and loved being in southern Germany.
"I love Germany, and Munich is one of the coolest cities," she said, adding that it was her first time at Oktoberfest.
Hilton's single, "Turn It Up," is No. 6 on Billboard's hot dance/club play music chart.
Caterers at Oktoberfest expect to serve 1.6 million gallons of beer, 500,000 roast chickens and 90 roast oxen to revelers from around the world.
Some 700 stewards and 300 police are on duty at the event, which ends Oct. 3.