The Academy of Motion Picture Arts and Sciences says it is replacing the plain, white envelopes it has used during ceremonies for the past 70 years with a custom-designed keepsake envelope and announcement card.
The new winners' envelope will be used at this year's Academy Awards on Feb. 27. It's made of iridescent gold paper lined with red, with tiny gold Oscars on both. The winner's name appears on a heavy piece of lacquered red paper inside.
Since only the accountants at PricewaterhouseCoopers know the Oscar winners in advance, envelope designer Marc Friedland made name cards for each nominee. He trusts the accountants will shred the leftovers.