One style website was very surprised on Oscars night to see a large tattoo on Oprah Winfrey's shoulder.
"We had no idea @Oprah was #tatted, and we love it. #Oscars," tweeted Total Beauty.
And that's because the media mogul is not inked -- not to the public's knowledge, at least.
In fact, the site had posted a photo of Whoopi Goldberg to Twitter instead. Goldberg was showing off her tattoo in her off-the-shoulder black gown at Sunday's Oscars. She wore her signature dreadlocks, which have never been a look for Winfrey, and ... well, she just doesn't look like the TV personality, period.
In contrast to Goldberg's dressed-up look, Winfrey was lounging in pajamas and cozy socks with "CBS This Morning" host Gayle King and her daughter, Kirby Bumpus.
King posted a photo of Winfrey's reaction to the tweet and wrote on Instagram, "@Oprah & favorite daughter watching #Oscars & seeing @totalbeautyeditors snafu! We all love @whoopigoldberg but we don't all look alike Jeeeze!"
Total Beauty apologized later on Twitter, saying, "We'd like to apologize to Oprah and Whoopi, as well as everyone we've offended. It was our error, and there are no excuses. We're sorry." The site later announced that it was donating $10,000 to the charity of Goldberg and Winfrey's choice.
Actress Holly Robinson Peete had a great comeback to Total Beauty's mistake, saying, "Come on @TotalBeauty. There are only a few of us there smh."
This isn't the first time celebrities of color have been mistaken for each other. In December, the Golden Globes confused America Ferrera and Gina Rodriguez with each other on Twitter. In 2014, the Academy misidentified Penelope Cruz as Salma Hayek on Instagram.
Confusing minority actors with each other has become such a joke that beer brand Heineken seized the moment and created a commercial in which Benicio Del Toro gets confused for Antonio Banderas. As Holly Robinson Peete said, "Smh."