The campaign says the spot will air nationally. It comes on the heels of the Obama campaign's criticism of McCain for suggesting "the fundamentals of our economy are strong" on the day that two Wall Street companies effectively collapsed.
"The economy is in crisis," McCain says as the spot opens. "Enough is enough. I'll meet this financial crisis head on."
"Reform Wall Street," he continues. "New rules for fairness and honesty. I won't tolerate a system that puts you and your family at risk. Your savings, your jobs – I'll keep them safe."
Adds an announcer: "Experience and leadership in a time of crisis."