This Halloween, the sights seen on pre-teens can be hair-raising, CBS News correspondent Michelle Miller reports.
From navel baring pirates to sexy strawberries, the treating trend is more cheesecake than shortcake, and the trick's on parents.
One trick-or-treater named Julia, wore a pink hat and a short dress.
Is there a fine line?
"There is, yeah," her mother, Margarita Trocchia said. "It can't be, um, too exposed."
Little girls are trading in fairy wands for fishnets. They make them in child sizes too.
Even five year olds are creeping out their moms.
"Everything has to be stylish," one mother, Siva, told Miller.
"Sexy," her daughter said.
"Sexy? You want to be sexy?" Siva asked.
"I'm just saying," the daughter replied sheepishly.
One storeowner said: "Some of it is too sexy. It goes into stripper wear."
Marketers point the finger at pop-culture.
"Children's costume choice is really driven by consumer demand," said Bill Furtkevic, vice president of marketing for Party City.
From "High School Musical" to "Cheetah Girls," tweens want to dress up like their idols.
Miller asked one parent about a costume her daughter was considering: "You don't mind the midriff?"
"No, because she's going to wear a bodysuit on the bottom," Miriam Diaz explained. That's her decision.
Why no midriff showing for her daughter?
"Oh it looks too sexy," Diaz said.
But sexy sells - and has helped to boost a growing industry.
"About 2005, the industry was about $3.5 billion and at 2007, we'er about $5.7 billion," said Joe Thaler, chairman and CEO of Transworld Exhibits.
That amounts to almost $65 a person on decorations, candy and costumes.
Old favorites, like witches and firefighters, are still going door to door, but Freddie Kruger will need to make room for little ghouls gone wild.