To help take the guesswork out of intimate apparel, Early Show Anchor Bryant Gumbel spoke with Lisa Namatnejad of La Perla fashions.
She says that more men are buying lingerie for women. And one important tip she offers: Have a good idea of the size you're looking for.
"If you're the one buying the gift, it's what you want to see on her," she says, adding, however, "And you always have an idea of her kind of taste level, as well," says Namatnejad.
Some men get a little flustered when they go into a lingerie shop, "but once they're in there, they see the other guys there, as well," she says.
The colors in La Perla's spring 2000 collection are celery, bright yellow and turquoise.