Kerry's Google AdWords Campaign

We've come a long way since the primaries in terms of campaigns' comprehension and utilization of online advertising. The latest example of this progression is from Sen. John Kerry's (D-Mass.) campaign, which is asking supporters to donate money for their newly-created Google AdWords program.

In an e-mail sent out to supporters today, Kerry's Internet Director Brian Young writes:

"Last week, John Kerry emailed you and mentioned our Google search advertising program, where we buy ads around key search words so we get the truth at the top of the page when someone researches a smear."

"We're having enormous success with the program, but we need your help desperately. We need to get the truth in front of every single person who is trying to find answers."