The 24-year-old hotel heiress, star of "The Simple Life" reality series, tells Newsweek magazine that when she was younger, "I thought it was cute to play a dumb blonde. On TV, I do it because it's funny. I consider myself a businesswoman and a brand."
But Hilton says she plans to give up her public life in two years, by which time she expects to become a mother with her fiance, Paris Latsis.
"I don't enjoy going out anymore," she says in the June 20 issue of the magazine, on newsstands Monday. "It's such a pain. It's everyone saying, 'Let's do a deal! Can I have a picture?' I'm just, like, 'These people are such losers. I can't believe I used to love doing this."'
Paris and her mother, Kathy, were the grand marshals Sunday at the Los Angeles Gay, Lesbian, Bi-Sexual & Transgender Pride Parade. Kathy Hilton wore a large white hat; Paris wore a tiara.
Kathy Hilton's new NBC reality series, "I Want to Be a Hilton," in which she coaches 14 contestants in taste and etiquette, premieres June 21.
Newsweek says Kathy and her husband, Rick Hilton, didn't want their name on the show. "We thought it was too cheeky," Rick Hilton is quoted as saying. "It does sound a little obnoxious."
Kathy Hilton says a sex tape of Paris and an ex-boyfriend that became a cyberspace novelty taught her a lesson.
"Well, that was very painful. Very painful. Very painful," Kathy Hilton tells the magazine. "But it taught me that I really can't trust everybody."
The sex tape surfaced in 2003 just before the start of Paris' reality series. She has said she was embarrassed and humiliated that the tape ever became public.