Israeli Alzheimer's awareness campaign confuses theater audience

Everyone struggles to come up with a name once in a while. But how can you tell if it's more serious? "One symptom alone does not necessarily indicate that a person has Alzheimer's or dementia," says Raj C. Shah, MD, of the Rush Memory Clinic at Rush University Medical Center, in Chicago. Dementia is chronic loss of cognition, usually affecting memory, and Alzheimer's causes 50 to 80 percent of dementia cases. There are many other causes of memory loss, including vitamin B12 deficiency, and brain, thyroid, kidney, or liver disorders. However, having several other symptoms could be a sign of Alzheimer's disease (AD). Recognizing the signs of dementia can help lead to a quicker diagnosis. @katiecouric: Alzheimer's Prevention Tips Our friends at Health.com have come up with the list of symptoms never to ignore.More from Health.com: The Best Memory Boosters
istockphoto

(CBS News) What's it like to have Alzheimer's disease? A unique public awareness campaign in Israel attempted to ask that question of theater-goers.

The ad, from the Israeli Alzheimer's Association, attempts to get a movie audience to experience the feelings that 100,000 Israelis with the disease live with daily. An irreversible brain disease, Alzheimer's gradually destroys memory and cognition and eventually makes it impossible to carry out the simplest tasks of everyday life.

Alzheimer's disease: 7 things that raise your risk

In the U.S., far more people suffer from Alzheimer's. According to the Alzheimer's Association, 5.4 million Americans have Alzheimer's and by 2050 that number is expected to double. Alzheimer's disease is currently the sixth-leading cause of death, according to the CDC.

What do you think about the awareness campaign?