Is It An Instant Camera...Or Digital? It's Both!
Two of the biggest names in photography, Olympus and Polaroid are teaming up to create a whole new breed of camera. It's digital, but it also lets you pop in a Polaroid cartridge to print photos on the spot. Olympus digital products manager John Knaur...
"When you take the picture, you store it on SmartMedia, which is the traditional media that Olympus has been using in their digital cameras. You can then call it up on the LCD on the back that you view with and you select the picture that you want to print and you go to the print section, press a button that says print, and it prints the image out in about fifteen seconds."
The Camedia C211 Zoom will use standard type 500 Polaroid film. Olympus envisions the camera being popular among police departments and insurance and real estate agents, but everyday folks might like the idea too."
"It's always happened, you'll see somebody take a picture with their Polaroid camera and they get a great picture of like the bride and groom or Uncle Harry and Aunt Jane and three or four people want a copy of it, you traditionally couldn't do anything about that. With this type of technology built into the camera, because it prints from the SmartMedia, I can print as many copies of the print as I want."
The 2.1 megapixel camera will be on the market this fall for about 800 dollars. You can find more info at OlympusAmerica.com. You can find us at Bootcamp.com. Bootcamp, I'm Fred Fishkin for CBS News.