Thankfully, this season, there's a "look" for just about everyone. Bright colors are still in, but we'll be seeing a lot of deeper colors as well. This fall, brown is indeed the new black.
In terms of hair, there's a return to natural color (a very hot trend in the celebrity world is to go dark rather than light - many blondes are bidding adieu to the bleach and foils in exchange for rich, deep blondes and browns), and as with makeup, styles are all over the place - from all-the-way-up to half-up to loose and sexy.
Evangelista advises that you go with a look that you're comfortable with for the fall. "With so many options in terms of colors and general looks, it's really easy to find a style that you can call your own," he says, "and this is a great time to do something different that you may have considered in the past, whether it's changing your hairdo or color, or using a different color eyeshadow or lipstick."
The Classic Look
Hair in a chignon - focus on a wine lip
Last year, lips were pale or bubble gum-pink, with not a hint of richness or deepness in tone to be seen. This year, the trend is the opposite.
"The wine lip is really hot," Evangelista says. "We're seeing it all over the place." The key to pulling off the wine lip is to make the rest of your makeup as inconspicuous as possible.
"You don't want to play up your eyes while playing up your lips," Evangelista warns, "Keep the rest of the face natural and muted, but really punch it up with a deep berry or wine-colored lip."
Makeup artist Dana Ornstein uses two lip colors on Tara to achieve the perfect wine lip (Estee Lauder's Electric Intense Lip Creme in "Sexy" and Pure Color in "Sangria")
Evangelista says women shouldn't be afraid of blending colors to get the "perfect" color for themselves. Ornstein plays down the rest of Tara's face with very unobtrusive colors: she puts Stilla's Puppy shadow (a neutral taupe) on Tara's lids, accentuates her lashes with Maybelline Full N' Soft mascara in black, and gives her a hint of cheek color by using Nars' Orgasm and Laguna blushes. Other fabulous lipsticks for the wine lip: Prestige Lipstick in Snob, Maybelline WetShine in Red Red Wine, and Apt. 5 lipstick #L-29.
Evangelista says updos are all the rage this fall, so he's created a classic chignon, which is very easy for women to do at home, on Tara. Essentially, it involves putting hair into a ponytail, wrapping it onto the back of the head, and pinning in place.
The Funky/Fun Look
Hair half-up/half-down - focus on color on eyes
The trend toward bright colors on eyes that started this summer isn't going away this fall. Indeed, we're seeing a lot of blues, purples, and other vibrant colors on the eyes, adding a bold pop of color into the traditional autumn hues.
"This look can be a lot of fun to do," says Evangelista, "And it's not about the 1980s blue eyeshadow. Colors are a lot more flattering now, not icy, frosted and unnatural looking. Color can really make your eyes pop, and are a fun, bright alternative to the rusts and khakis we see so often in the fall."
To get this look just right, focus on color on the eyes, and keep cheeks and lips very muted. "If you don't," says Evangelista, "you could look like Bozo the Clown."
Ornstein uses a combination of colors on Courtney's eyes, including Lorac's Denim & Diamonds duo, Dior's 5 Couleurs eye palate in Denim, Estee Lauder's Indigo liner, and Max Factor Stretch & Separate mascara in deep blue to achieve Courtney's look.
Cheeks are kept very natural with Pixi's Glowing Cheek Color, and lips are kept soft and muted in Tarte's double-ended lip-gloss in Johnny & Baby.
Some more options for the fun/funky eye: Cover Girl Eye Enhancers Quick-Kit-Trio in Evening Skies, Maybelline Expert Eyes shadow trio in Blink of Blue, L'Oreal Wear Infinite Eyeshadow Quad in Out of the Blue.
Evangelista shows off another fall fabulous look with Courtney's mane - the "halfway" do (half-up, half-down). Again, this is very simple: Evangelista gathers 2/3 to 3/4 of Courtney's hair up at the back of the head, pins with bobby pins, and leaves the rest hanging down. It's a relaxed look that's flattering and easy to pull off.
The Fall Sexy Look
Coffee eyes and bed head
Every season, we hear that some color is the new black. This year, it's brown, and it's everywhere.
"It's hot in clothing; it's hot in hair color; it is hot on the face. Brown is the new black," Evangelista insists. As the weather gets colder, the very smoky eye is typically de rigueur each year, but in the past, it's usually been a smoky eye in greys or blacks.
This year, of course, we'll be seeing it in a gorgeous palate of brown - think espresso, latte, mocha.
"Browns can work on nearly anyone," Evangelista says, "because there are so many different tones of browns that you can play with. It's important to work with shadows that are really blendable so you can mix them up and get the perfect color combination for your eyes, which is what we're doing here."
Ornstein sticks with four shadows from Paula Dorf: Desire, Tease, Hypnotic and Halo shadows. She lines Marnie's eyes with Stilla's Smudge Pot in brown, and uses a deep brown mascara on her lashes.
For cheeks, she uses a muted, natural creme blush (Paula Dorf's Disco), and leaves lips very pale and simple with a combo of Paula Dorf's Paradise, Gilda and Breathless lipsticks.
Some other options to get the smoky coffee eye: Almay's Beyond Powder Eyeshadow Quad in Coffee Break, Revlon's Wet/Dry Shadow quad in Coffee Bean.
Evangelista creates Marnie's sexy, just-rolled-out-of-bed hairstyle by rubbing some volumizing mousse into her roots, blowing dry upside down, and shaking out with his fingers.