And, he says, it helps that she's joining Obama on the campaign trail as he ascends the polls. Otherwise it would look like a desperation play, says Zogby. As for the other celebrity endorsements this year--Barbra Streisand for Sen. Hillary Clinton and Chuck Norris for Mike Huckabee--Zogby shrugs. One thing for sure, though: "Oprah beats Babs in Iowa."
By Paul Bedard