Among its first steps toward crafting an "Electronic Bill of Rights," the Clinton administration also wants to suspend plans to assign every American a health-care ID number and proposed a new role for the Office of Management and Budget in writing privacy rules.
Gore said citizens' rights to decide whether to allow companies to collect personal information, dictate what type of data is collected and review it for accuracy "do not have sufficient protections by a long shot."
Gore, who first described such a bill of rights in May, pressed for new laws against identity fraud and for new protections of consumer credit reports.
"Privacy is a basic American value, in the information age and in every age," Gore said. "It must be protected. We need an electronic bill of rights for this electronic age."
Gore said the announcements "will make technology consistent with America's oldest values."
Privacy has become a politically popular issue, amid growing concern among Americans about high-tech intrusions into their personal lives.
Critics have complained about a 1996 law that would assign everyone a computer number to track health care from birth to death, noting that it allows insurance companies, doctors, drug stores and others to release medical records for broadly defined "health care operations."
Gore on Friday called it "one of the worst things to happen to privacy since Alan Funt," who created the Candid Camera television series.
"It appears the White House is at least beginning to take privacy seriously," said Barry Steinhardt, president of the Electronic Frontier Foundation, a civil liberties group. He called it "a very important step that significantly improves the outlook for medical privacy."
Children on the Internet would find new protections under Gore's plans.
Federal regulators said this summer that many companies collect personal information from children online, sometimes asking for their names and e-mail addresses - even questions about their personal finances - using animated characters or as an incentive to join a contest or play a game.
"You don't do business with an 11-year-old without parental consent," said Robert Pitofsky, chairman of the Federal Trade Commission, which already has asked Congress for new laws limiting how Web sites collect information from kids.
"The information that is requested on these Web sites appears to be so innocent, very harmless," said Sen. Richard Bryan, D-Nev., who introduced a bill that would require companies to obtain a parent's permission before they collect information from children under 12. "But they do invade a family's privacy and raise afety concerns."
Written By Ted Bridis