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Gone in 6 seconds? Toothbrush claims to clean teeth in fraction of a minute

Blizzident

Need to shave some time from your morning routine? A new toothbrush claims to be able to fulfill your dental cleaning needs in just six seconds.

The Blizzident toothbrush claims to simultaneously brush your teeth, tongue and gums, as well as floss, according to the company.

After having a direct scan or impression taken of your teeth, Blizzident creates a 3D model of your bite. The device looks like a mouth guard, except there are 400 hundred bristles lining the inside where your teeth are supposed to go.

To brush your teeth, all you have to do is bite down and grind your teeth on the device 10 to 15 times. According to the creators, this action utilizes the "modified bass-technique" (up and down, circular movements) as well as the "Fones"-technique (left and right, backwards and forwards motions).

The company says that brushing your teeth for 6 seconds with the Blizzident toothbrush is the equivalent of using a manual toothbrush for three minutes.

The device only needs to be replaced every 12 months, says its maker. It costs $299 initially, but replacement brushes are $89 because the company already has your scans.

The American Dental Association hasn't studied the toothbrush, and was unable to say whether or not Blizzident's claims were true. But, the association pointed out to CBSNews.com that brushing teeth is only one part of healthy dental hygiene.

"The complete recommendations are: brush teeth for two minutes twice a day with fluoride toothpaste, floss daily, eat a well-balanced diet and visit your dentist regularly," the ADA said.

Dr. John C. Comisi, spokesperson for the Academy of General Dentistry, also agreed that more studies are needed on the Blizzident.

"This is a fascinating, novel concept," he said to CBSNews.com. "However, without good scientific studies regarding the product, it's difficult to gauge its effectiveness. I constantly look for ways to encourage my patients to take better care of themselves, but I want to make sure the products I recommend are safe and effective."