His opponent, Democratic incumbent Lyndon Johnson, wound up winning more than 61 percent of the vote and 486 electoral votes. Goldwater received 38.5 percent of the vote and just 52 electoral votes. He won only six states and carried his home state of Arizona by only about 4,000 votes.
He called his loss expected and also blamed the media.
"We knew from the beginning that we had no chance against the man who replaced Jack Kennedy after the assassinaton. The country was just not ready for three presidents in 3 1/2 years."
In 1968, Goldwater was re-elected to the Senate and worked to forge a new conservative coalition.