GAP Logo Unveiled

(CBS) What's the best way to get some buzz from a signature brand? If you're retail giant GAP, changing that signature look is worth quite a bit of digital chatter.

The new look is topping Google Trends Hot Topics today. And that chatter has been far from positive, possibly putting the new look in jeopardy.

According to Adage.com, "given the swift, predominantly negative response online, plans to roll out the new logo further now appear to be in flux. "

So what do you think? Is the new GAP logo the New Coke of it's generation?