Former Libertarian presidential candidate Gary Johnson began his campaign Tuesday to unseat New Mexico's junior Democratic senator, seeking political opportunity in the space between Democrats and voters loyal to President Donald Trump.
His campaign manager said a formal announcement would come soon.
Johnson remains popular in New Mexico and his entry into the U.S. Senate race that Democrats have been favored to win could complicate the party's national effort to hold seats or make gains in the chamber.
Johnson'ssputtered after a live-television gaff on foreign policy. Democrats saw the presidential run, with currents of social liberalism, as a bane to their party, even as Johnson criticized Trump for his treatment of women and border-wall proposal.
Elected and re-elected governor of New Mexico as a Republican, Johnson stayed true to a small-government philosophy while vetoing more than 700 bills. His open advocacy for legalized marijuana broke mainstream 1990s political taboos and made him a national curiosity.
Incumbent Martin Heinrich won the Senate seat in 2012, succeeding five-term Democratic Sen. Jeff Bingaman by beating out GOP Congresswoman Heather Wilson. This year's Republican Senate candidate is Mick Rich, an Albuquerque-based construction contractor and newcomer to politics. An internal poll released last week by Heinrich's campaign showed him easily winning a three-way race with 47 percent to 29 percent for Rich and 22 percent for Johnson.
Rod Adair, a Republican political strategist and former state senator, said Johnson's reputation for disciplined, business-savvy governance and as an independent thinker could lure conservative, Hispanic Democrats as well as Republicans.
"Here's a guy who vetoed close to 900 bills and simply would not accept any increase in the size and scope of government," Adair said. "That seems to be right in the wheelhouse of measurable disgust with both the left and the right. He may be the perfect third-party option right now."
Johnson, a 65-year-old fitness enthusiast who has summited Mount Everest and this summer completed a grueling 2,700 mile (4,350 kilometer) bicycle race along the Continental Divide, says Democrats and Republicans alike are guilty of deficit spending and military overreach that he says limits economic freedom.
A campaign ad rolled out Monday by the Elect Liberty PAC touts Johnson's image as a self-made businessman who is disciplined and competitive.
Democratic Party Chairwoman Marg Elliston cautioned that Johnson's zeal for balanced budgets could translate into cuts to federal entitlement programs as pressure mounts to offset tax cuts signed by Trump last year.
"Over 1 million New Mexicans are on various forms of health care help from the federal government," she said. "We need to take care of those people."
In New Mexico, Johnson has been known for direct positions on policy and occasionally goofy behavior, once twirling a toy pig above his head at a news conference as he refused to sign a state budget proposal — unless pigs were to fly.
In a Senate closely divided between Republicans and Democrats, Johnson's possible swing vote could hold outsized influence over national policy, said attorney A. Blair Dunn — a Johnson ally and the Libertarian candidate for attorney general.
"Gary basically becomes a power fulcrum, especially if he gets together with people like Mike Lee, Rand Paul, Cory Booker," Dunn said.
Registered Libertarians make up a tiny sliver of the New Mexico electorate — less than 1 percent of registered voters. But the share of unaffiliated voters has steadily grown to 22 percent.
Democrats dominate voter registration rolls, but the state has swung back and forth between Republican and Democratic governors for decades. New Mexico's longest-running senator was Republican Pete Domenici, who served from 1973 to 2009.
Johnson's presidential prospects fizzled in 2016, two months before the election with his befuddled response to a television reporter's question about how to deal with a crisis in the war-torn Syrian city of Aleppo.
His reply —— earned him public derision.