A number of people make fake phone calls on their cell phones just for the benefit of those around them. Someone who's late for work may enter the office talking to "an important client" to cover her tardiness. Others pretend they get a call when they don't want to talk to someone who's standing right in front of them. Not surprisingly, some of those big deals you hear people negotiate on the phone are just done to impress those within earshot. Men will pretend to be on a call as they walk over to hit on a woman. Women will pretend to be on a call to avoid getting hit on by men.
Maybe this sounds like a creative use of technology to you, but I think it stinks. It was bad enough when I thought people were being rude, talking loudly about their personal lives to someone while looking right at me. Now I find out that they're being rude and not even talking to anybody!
Many of the cell phone tricksters say they pretend to be on a call just to be noticed. Until now, whenever I've seen crazy drivers on the phone swerve all over the road or come to an inexplicable stop, I've always felt they were just making a call that could probably wait until the drive was over. I'd pull up next to them and give them the traditional shake of the head and dirty look. Now, it turns out that my look may be exactly what the "caller" was hoping for. They're not putting our lives in danger because they're ordering a pizza delivered to their house. They're doing it because they want us to notice their new blouse or tie.
We're all probably pretty understanding when someone we're sharing an elevator with is talking baby talk into his cell phone, ending with, "Daddy will be home soon." But now that we know that "Daddy" might not even have a kid, and might be talking to the weather forecast, we may not be so forgiving next time.