"Evening News" Turns An Eye On The Press
Friday was "media day" for the CBS "Evening News," as the broadcast focused on "the state of the media" in the last part of a week-long series and unveiled a new weekly feature, "Assignment America" (more about that later). And CBS released the results of a poll on the media with some rather surprising results, not all of which made Friday's show.
In introducing correspondent Anthony Mason's package on the media, anchor Bob Schieffer mentioned some of the findings of the poll, namely that 63% of respondents had "at least some confidence" in the stories reported by the press while 69% generally believe stories to be accurate. That's a pretty high number, but maybe I'm just jaded from reading all the criticism the media has gotten lately. Here are some other findings of that poll:
Mason's piece, which you can see here focused on how the Internet is changing the media landscape. I'll let you watch and judge for yourself (although I would personally question the use of longtime White House scribe Helen Thomas as a symbol of traditional media because I believe she has become an advocate more than a reporter over the past decade.) However BuzzMachine's Jeff Jarvis, used in the package as a symbol of the new media, is a little unhappy about what parts of his interview were left in the editing room. Here's what Jeff had to say:
When the producer called, it's clear they had an angle in mind: citizens' journalism vs. professional journalism. They asked for stories in which I'd gone up against big media. I told him that's not the story now. I said the real story is how, with citizens' help, journalism can and must expand with new ways to gather and share news. I said I'd seen a change in the last year, with professional and amateur journalists coming closer together to this realization.More Jarvis:They came to do the interview and we talked about a lot of the stuff you read here, like this, and this. But they didn't use that, apart from one line about news not being finished when we print it, which is actually a line about Dan Rather.
We stood in a colleague's office and, with my laptop in hand, they asked me what I wrote about. I listed a bunch of posts, including this one, where I take Ted Koppel and Aaron Brown to task and I said that.That ended up in the finished piece: me v. the big guys, it seemed. That fit the story they wanted to do, the one they started with: citizens v. professionals.
And the correspondent asked whether I got mad at the big-media folks with whom I so recently worked. I mocked the question and gave him a look you can't see as I said, no, I merely get disappointed sometimes.
That, too ended up in the finished piece. That, too, fit the story they wanted to do rather than the one they got from me.
Now, of course, this happens all the time. This is what sours sources on the news. It's no surprise to me. It's no big deal, either. I've seen the sausage made. But I'll say what I said to that correspondent: It disappoints me. I don't care if they used more or different quotes from me. But I care about getting a story that's not as shallow as videotape.