Dunkin' CEO: New donut breakfast sandwich launched because customers "kept talking about it"

(CBS News)Hungry for a breakfast sandwich made with a doughnut?

Many people are, according to Nigel Travis, chief executive officer of Dunkin' Brands, the parent company of Dunkin' Donuts.

The company was responding to consumer cravings, Travis said on "CBS This Morning" Tuesday, with the release of its Glazed Donut Breakfast Sandwich.

"(Our consumers) kept talking about it. We tested it in six stores in Massachusetts. Another media outlet ran a story, it went everywhere, so we thought, 'We better listen to the consumers,' all the customers out there, so we went out, and we rolled it out, and we had another consumer blitz, so it's been very successful."

The sandwich has 360 calories, 20 grams of fat, 13 grams of sugar, and 20 percent of your daily cholesterol, according to Dunkin' Donuts.

But these days, Dunkin' Donuts doesn't consider itself a doughnut company, but rather a beverage business. Almost 60 percent of the company's business is coffee and drinks.

"We have a great range of beverages," Travis said. "We have the Coolattas, we have our coffees, we have our teas. People love it. And I think what they really like about our product is not just the smooth taste of our coffee, they like the fact that they can go in and get it fast. We're very good at the speed."

So is Dunkin' going after Starbucks?

Travis said in response, "We don't think we have any direct competitors. Starbucks does a great job. ... What we're very proud of, is we're made up of small business people. We only have 32 corporate stores."

Asked about the redesign of some of its stores -- and whether they've been remade to look like Starbucks -- Travis said, "I've read that -- I'm not sure that's true. We have stores where you go in and get your coffee, your breakfast sandwich, doughnuts very quickly. ... We've toned it down a little bit. We've got some softer seating. We've got Wi-Fi, which I think is very important for people these days. We've got TVs."

"CTM" co-host Gayle King remarked, "And again, a Starbucks trait -- Wi-Fi."

Travis said, "I think everyone needs Wi-Fi these days. Look at the airlines."

For more with Travis on the company's expansion, watch the full interview above.