CBSN

Dove's new body-type bottles become source of mockery online

Dove's limited-edition body wash collection aims to match all shapes and sizes. 

Dove

LOS ANGELES -- Dove's latest "real beauty" campaign has been the source of mockery on social media, CBS Los Angeles reports

The company's new ad features body washes that come in six limited-edition bottles, which are intended to celebrate different body shapes and sizes. 

Celebrate the many shapes and sizes of beauty | Dove by Dove UK on YouTube

"From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes," Dove said on its website. "Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too."   

Since the commercial launched, it has become a meme. Several Twitter users have mocked the company's campaign, which attempts to promote positive body image. 

It remains unclear how long the limited-edition collection will be sold in stores.