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Congress Sends Tobacco Bill To Obama

Updated 12:50 p.m. ET

Congress on Friday sent to the White House legislation that gives the U.S. government vast new powers to regulate and restrict cigarettes, the single largest cause of preventable death.

President Barack Obama hailed the moment, saying it "truly defines changes in Washington." (Read the president's full remarks.)

The measure, more than a decade in the making, for the first time gives the Food and Drug Administration authority to examine what goes into tobacco products, ban those ingredients deemed dangerous to health and limit marketing and sales.

Rep. Henry Waxman, a Democrat and chief sponsor of the House of Representatives version, called regulation "the single most important thing that we can do right now to curb this deadly toll."

More than 400,000 people in the U.S. die every year from tobacco-related diseases, according to government figures. About 45 million U.S. adults are smokers, though the prevalence has fallen since the U.S. surgeon general's warning 45 years ago that tobacco causes lung cancer.

The House, which first passed a similar bill in April, voted 307-97 to endorse the version passed 79-17 by the Senate on Thursday.

Hot Topic: How Much Should The U.S. Regulate Tobacco?

The measure puts special emphasis on dissuading some of the 3,500 young Americans who every day smoke a cigarette for the first time. It prohibits use of candied and flavored cigarettes popular among young people and severely restricts advertisements and promotions targeted toward youth. It bans use of words such as "mild" or "light" that give the impression that the brand is safer. It requires stronger warning labels.

The FDA would also require tobacco companies to reveal the contents of their products and they would have to seek approval for marketing new products. It gives the FDA power to order changes to ingredients, including tar and nicotine, to protect public health.

But the bill is not as strong as some had wanted, reports CBS News correspondent Nancy Cordes.

For example, the bill bans all flavorings, like banana or cinnamon, but not the most common flavoring - menthol. It allows the FDA to reduce nicotine content - but not remove it altogether, Cordes reports.

"We will never be able to get rid of the addictive nature of tobacco because we are now forced to maintain the nicotine," said Dr. Michael Siegel of Boston University School of Health. "That is a tremendous victory for Philip Morris and for big tobacco."

Altria Group, parent company of Philip Morris USA, the largest US tobacco company, issued a statement Thursday supporting the legislation and saying it approved "tough but reasonable federal regulation of tobacco products" by the FDA. Rival companies have voiced opposition, saying FDA limits on new tobacco products could lock in market shares for Philip Morris, maker of Marlboro cigarettes. (Read more about why Philip Morris supports the bill.)

Opposition in the House came from Republicans concerned about government intrusion in private enterprise and tobacco state lawmakers. One of them, Rep. Howard Coble, a Republican, said people in his state of North Carolina believed "allowing the FDA to regulate tobacco in any capacity would lead to the FDA regulating the family farm."

The greater goal of the legislation is to reduce deaths linked to smoking and shrink the annual $100 billion health care price tag for tobacco-related illnesses in the U.S.

Former FDA Chief On Tobacco Reform
Smoking is responsible for more than 30 percent of all cancer deaths in the U.S. said Dr. Douglas Blayney, president of the American Society of Clinical Oncology. The bill, he said, "should have a huge impact on reducing the death and disease brought on by tobacco use."

Mr. Obama, who has spoken of his own struggle to quit smoking, praised the bill, saying it "will make history by giving the scientists and medical experts at the FDA the power to take sensible steps."

Lawmakers, led by the ailing Sen. Edward M. Kennedy, D-Mass., have been fighting for more than a decade to impose government controls over cigarettes, only to meet strong resistance from the tobacco industry and others. The Supreme Court in 2000 said the FDA did not have authority to regulate tobacco under current law, and the administration of then-President George W. Bush opposed congressional efforts to rewrite the law.

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