(CBS) Britain's Advertising Standards Authority has banned an ad featuring model Christy Turlington because of excessive airbrushing.
The advertising watchdog also banned an ad featuring actress Julia Roberts for the same reason.
The Guardian reports that the two ads were pulled because they "breached the advertising standards code for exaggeration and being misleading."
The move after Liberal Democrat MP Joe Swinson issued a complaint that the images were digitally manipulated and were "not representative of the results the product could achieve."
Roberts' ad is for Lancome's Teint Miracle foundation, which claims it recreates the "true and natural light of perfect skin." Turlington's ad promotes Maybellline's Instant Age Rewind Eraser foundation.
Both Lancome and Maybelline are owned by L'Oreal.
L'Oréal UK admitted, according to The Guardian, that Turlington's image had been "digitally retouched to lighten the skin, clean up makeup, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows". However, it claimed there were still signs of aging, such as crow's feet, and that the image "accurately illustrated" the achievable results.
Tell us: Do you think Turlington and Roberts' ads are excessively airbrushed?