The media shift isn't just about small vs. big. It's also about a new way of thinking, or perhaps bringing back an old way of thinking that's been lost in the era of big media mergers and the bottom-line focus on profits over serving people. The democratization of media is about letting a billion flowers bloom, and turning the power of news analysis, commentary, punditry and spoofery over to the people, now that they have the cheap technology of blogs, digital video cameras and broadband Internet access.
And with this change comes a lot of trial and error, experiments that really cut through the hype and those that fall short. Sometimes these new initiatives are just old ideas dressed up in new media clothes. So I've decided to try to spell out how the media is shifting, both in mindset and in practical, real world ways.