Watch CBS News

Trump announces re-election campaign and Brad Parscale as campaign manager

Trump's next campaign manager
Brad Parscale, social media strategist, to head Trump 2020 campaign 08:47

President Trump announced that he's running for re-election in 2020, and Brad Parscale, who served as the Trump campaign's 2016 digital guru, has been named campaign manager.

In an announcement posted on the president's campaign website, his son, Eric Trump, called Parscale "an amazing talent" who was "pivotal to our success in 2016." Top Trump adviser and Trump son-in-law Jared Kushner said that Parscale "was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run."

The news was first reported by Matt Drudge of the Drudge Report. 

The president had already filed for re-election -- he filed his Form 2 paperwork with the Federal Election Commission hours after he was inaugurated over a year ago. He has also held a number of re-election campaign rallies already.

Parscale: TV news "thought I was a joke" 05:12

While President Trump famously relies on Twitter, Parscale relied on Facebook during Mr. Trump's presidential campaign. Parscale told CBS News' Lesley Stahl on "60 Minutes" that he spent most of the $94 million his digital marketing firm received on Facebook ads, which he said were particularly effective in targeting rural voters.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.