Baby Names Are Big Business

Picking a baby name used to be a playful process for parents. But with expecting moms looking for more outlandish names, it's turning into a big headache and a big business.

The last thing parents want is name remorse — changing their minds after it's too late. That is one reason parents today are going to great lengths to find the right name for their babies whether it's high on the popularity list or just like one of Hollywood's hottest tots.

From the like Suri and Shiloh to Rocco and River — famous baby names span from Brooklyn to Indiana; Pine to Willow; Peaches to Apple. For some celebrities it's about finding a farfetched name, but now expecting moms everywhere are stressing out about choosing a name.

Dani Muccigrosso is expecting two bundles of joy in December and is already looking for names. Of course she could pick something safe like Jacob, Joshua, Emma or Emily, but she's not sure.

"I want something different, something that will make them sort of stand out but not stand out in a 'Haha, that's your name,' kind of way," she told The Early Show correspondent Susan McGinnis.

With dozens of new baby name books to look through and over 100 specialty Web sites, Muccigrosso compiles lists and sometimes gets unsolicited advice.

"My mother-in-law keeps suggesting her name, Janet Alice," She said. " 'How about Janet Alice?' "

Still nameless, Muccigrosso turned to a total stranger for help. Jennifer Moss is one of a growing number of baby name consultants. Her company, which gets over a million hits a month, offers 12 name suggestions for $35 or a $95 phone consultation. Nameologists look at things like ethnic origin, religion, popularity and phonetics, which is not as easy as A-B-C in Muccigrosso's case.

"I have lots of things I like but to match them with Muccigrosso — that's the kicker," she said.

"What you're gonna wanna do with the first name is keep it a little softer so the consonants you use will be like M's and V's and R's," Moss told her.

A name doesn't just need to sound good, though.

"It will be how people perceive your child, it will be their entire identity," Moss said.

That has some counting on advice from unlikely sources: numerologists, astrologists and even psychics.

Muccigrosso sought help from Carmen Harra, a spiritual advisor who works with expecting moms.

"I help them find the divine code within the name. I help them understand that the name has specific vibration," Harra said. "The vowels within a name reflect the inner-self of the person, consonant within a name reflect the physical appearance."

It appears Muccigrosso is still up in the air, but at least her list is getting shorter

"I like Chloe Muccigrosso," she said. "Chloe Muccigrosso sounds nice."