While people prefer their traditional media choices, they are looking for more up-to-date content. Seventy percent of them wanted news on-demand, with 9 out of 10 saying it's important for news to be right up to the minute. They are also interested in having a say in what they see. More than 60% would like to interact with their news – defined as pushing a button to get more information on the news story.
So according to the survey, Americans want a new media, but is it possible? They want a TV newscast in which they can tell the anchor what to report, and a print newspaper that somehow updates itself in their hands. And they don't want to pay any more than they already have to.