(CBS News) MOLINE, Ill. - On the campaign trail, Ann Romney regularly talks about being a wife and mother, usually steering clear of policy or voting demographics. But on Sunday, she made a specific pitch to women voters as her husband Mitt seeks to lessen President Obama's current double-digit advantage among them.
Speaking to about 200 people at a pancake breakfast in Moline, Ann Romney said she was "really upset" with Obama's policies and added, "I love it that women are upset, too, that women are talking about the economy."
"Women are talking about jobs, women are talking about deficit spending," she continued. "Thank you, women. We need you. We all need you in November, too. We have to remember why we're upset and what we've got to do to fix things."
In his remarks, Mitt Romney echoed his wife's sentiments, describing the particular challenges that mothers he has met on the campaign trail have described to him.
"You've got moms that are driving their kids to school and practice after school and other appointments and wonder how they can afford putting gasoline in the car, at the same time putting food on the table night after night. The American people are struggling," he said.
Women voters have shown more loyalty than men to Obama, particularly as the recent debate over contraception has engulfed the GOP. A recent Fox News poll showed women preferring Obama 49 percent to 37 percent in a head-to-head matchup with Romney. Men favored Romney 48 percent to 43 percent for Obama.