Advertising Gets Physical

As a business major at the College of New Jersey, Courtney Van Dunk learned about marketing her assets. So in between studying for finals, she posted an ad on the auction site, eBay, offering her body as a billboard, reports CBS News Correspondent Anthony Mason.

"So you're writing here: 'Advertising Space on a Gorgeous Female Body?"' Mason asked.

"Yes," she replied.

"You're getting aggressive here."

"Well, you have to be able to sell yourself, that's what it's all about."

Courtney's copy reads: "I get noticed everywhere I go."

And after packing up her dorm room, the 21-year-old plans to go to the beach and the mall.

"I'm gonna have fun this summer," she said. "So basically wherever I go the ad will too."

OK, don't laugh.

"An hour after I had the auction posted I had a bid for $2,000," she said.

"You really think there's a sizeable market for it?" Mason asked.

"I do. I really do," she responded.

When Omaha, Nebraska student Andrew Fisher auctioned off his forehead on eBay a company that makes snoring pills bought it for $37,375.

Yup, Andrew was amazed.

"Wow, I mean wow," he said.

Amber Rainey was too. An expectant mother in Florida, she figured, "People can't help to look at a woman's pregnant belly."

So she offered her belly to the highest bidder.

"She's already that Mom, who's already embarrassing her son before he's even born," said her husband Ed Rainey.

Maybe, but an online casino paid her more than $4,000. The same company also bought a woman's chest and a boxer's back.

"We're doing something that people notice because its not traditional, because its outside of the normal," said Steve baker, a spokesman for goldenpalace.com, which bought the ad space.

In a media world where ads seem to be everywhere, body billboards could be the final frontier. For now, it may only be a fad, but it's making some a small fortune.

"A lot of people are still shocked about what I'm doing. So there's still novelty left to this," Courtney said.

The bidding for ad space on Courtney Van Dunk, which ends next week, was up over to $2,100 by airtime.

"$2,000 is still really low for such a great advertising opportunity," she said.

Call it a chance to get ahead, or the birth of a new advertising age.