Aaron Rodgers: Leader of the pack

Rodgers' rise to NFL stardom was unlikely, but so are the Packers - the country's only nonprofit, community-owned sports franchise

The following script is from "Leader of the Pack" which aired on Nov. 4, 2012. Scott Pelley is the correspondent. Robert Anderson and Nicole Young, producers.

What do you call the smallest city in the NFL? You call it "Title Town." Green Bay Wisconsin's population could sit in Cowboy Stadium. But what it lacks in size it has more than made up for in NFL Championships. Maybe that's why quarterback Aaron Rodgers seems made for Green Bay. Early in his career, Rodgers was considered too small to compete. But he scrambled to a Super Bowl victory and became the NFL's Most Valuable Player. This season Rodgers had a rough start. But, lately, he looks like an MVP again -- the indisputable leader of the pack.

Scott Pelley: First time you walked in here, you thought what?

Aaron Rodgers: Where am I? I was 21, a 21-year-old kid, just been at the NFL draft got picked by the Packers. Probably couldn't pick Wisconsin out on a map without the name on there.

It seems more like destiny than a map that lead Aaron Rodgers to Lambeau Field. Here he's surrounded by legends and reminded of 13 NFL Championships, one of which, is his.

Aaron Rodgers, like many athletes, is involved philanthropically and his favorite charity is the Midwest Athletes Against Childhood Cancer Fund, or the MACC Fund. To learn more click below:

Scott Pelley: The smallest town in the league has the largest number of championships. It sounds a little like you.

Aaron Rodgers: Well I think that's why Green Bay and I get along pretty well is we've had that underdog story as part of our history.

"Packers" is the oldest name in the oldest town in pro football. The courthouse was new when Curly Lambeau co-founded the team in 1919. Rodgers didn't arrive by train but, if he had, there's no way he could have missed his stop.

On game day, all roads lead to Lambeau. And while every team has fans, the Packers' fans actually own the team. It is the only nonprofit, community-owned, sports franchise in the country.

Scott Pelley: Tell me which one of you is Jerry Jones?

Group: We all are. We've all got a share of stock. At least one anyway.

360,000 fans own shares. The stock can't be resold. It's about pride, not profit. We sat down with a few owners in the Packers' Hall of Fame.

Scott Pelley: Steve, what does your cheese head say?

Steve: NFL owner.

Scott Pelley: Owner's box must be very crowded.

Group: Yes, it's the whole stadium. 72,000 seats big.

Scott Pelley: The shares go for something around $250. That's good money. Why did you put good money on the stock?

Group: The opportunity to own a piece of an NFL franchise that's unique in the world. And we can do that. Nobody else can do that. It's far more than a piece of paper. And that's why I really believe in what Vince Lombardi said, and I have on the top of my wedge, "God, family, Packers."

When Rodgers arrived there was a fourth word on the wedge. God, family, Packers, Favre. Rodgers warmed the bench for Brett Favre for three years. Then, in 2008 a teary "Mr. Green Bay" announced his retirement.

[Brett Favre: And I wish Aaron the best of luck.]

Rodgers would need it when Favre changed his mind. Packer backers went online to "Bring back Brett."

Fan: I've been a packer fan all my life. Right now, my allegiance is 100 percent to Favre.