"Our fight in the battleground states is going to be tougher than a lot of you may think," Plouffe wrote in the e-mail. "Take Florida, where George Bush won by just 381,000 votes in 2004. The campaign we're running there is going to cost more than $39 million. That can only come from supporters like you -- unlike John McCain, we don't take money from Washington lobbyists or special interest PACs."
In the video, Plouffe says that a major development has taken place in the past week. "John McCain has abandoned his message of experience in Washington and now admits finally that this election is about change. And so there's no doubt about what the election's about, it's about change and that's a debate we think we're well-positioned to win." Watch it: