Undercover Boss: NASCAR's Steve Phelps

Last Updated Dec 17, 2010 1:05 PM EST

  • Undercover Boss: NASCAR's Steve Phelps

    NASCAR SVP and CMO Steve Phelps appeared on CBS's Undercover Boss on Sunday, working as a pit-crew member for the Mark Martin team and as a track-sign painter at Daytona. Like other bosses on the show, he found that the work was physically demanding –- and that he was not very good at it. In this slideshow Q&A, Phelps shares with BNET's Jim Edwards how he avoided being recognized by colleagues, how NASCAR is trying to broaden its appeal with minorities and women, and how the sport juggles 400 different sponsors at once.