Meet the Undercover Boss

Last Updated Dec 17, 2010 1:07 PM EST

  • Shaefer, 44, had been running the $330 million publicly traded family resort company for two years when producers of Undercover Boss approached her about being on the show. She saw it, in her words, as "a once-in-a-lifetime opportunity" to observe her company and employees from an angle most CEOs never get to see. It's also not a bad way to show your product (and yourself) to millions of potential customers. (Full disclosure: Undercover Boss airs on CBS, which also happens to own BNET. )