What's in a name? Well, mostly marketing costs in the case of many brand-name products, like bleach. Consumers are easily swayed by ads that portray products as somehow more effective, more prestigious or higher quality when in fact there are store-brand or no-name products that essentially identical and cheaper.
But there are exceptions -- times when going upmarket or with a good brand does make sense, even at extra cost.
Using our own expertise and drawing on reviewers who make their business to test and compare products, we have pulled together a list of products that we think shouldn't be purchased as generics.
In these cases, spending a little more means better flavor, higher quality, less hassle or less risk
Click ahead for a look at 10 products you should never buy generic.