The Story Behind The @JedHoyer_ Twitter Account That Has 1 Epic Tweet & Nothing More
(CBS) Cubs general manager Jed Hoyer isn't an active Twitter user, at least not publicly.
There does, however, exist an @JedHoyer_ account, and the story behind it is a classic.
On April 14, 2009, when Twitter was still in its infancy and far from being mainstream, an account with the handle @JedHoyer bearing a generic egg as an avatar sent out its initial tweet with a timestamp of 5:42 p.m. It read simply: "spanking it"
Since then, the account has never tweeted again.
To be clear, this isn't Hoyer's account. He personally has nothing to do with it.
It's long been suspected that someone close to Hoyer set up the account as a prank, as opposed to an outsider. Because who in 2009 would take the time to troll Hoyer besides his friends? On Wednesday in an interview on the Spiegel and Goff Show, Hoyer confirmed this belief, that it was someone close to him who was the perpetrator.
And that's where the genius of it all comes into play. In April 2009, Hoyer was a 35-year-old assistant general manager in Boston and one of the game's prime young GM candidates, though not known widely to the casual fan. In the years prior, he'd interviewed for GM jobs with several clubs, though he didn't get them. It was only a matter of time before he would get hired as a GM, many in the game figured.
The account's creator knew Hoyer would soon become a bigger name, and thus every time "Jed Hoyer" was searched on the Internet, users may eventually find their way to this tweet and that Hoyer, lacking the password, could do nothing about it.
The fact that Twitter gained so much popularity in the years that followed only made it all the better, as well as spoke to the acumen the account creator had in seeing that this social media platform would take off.
Many have suspected that Cubs president of baseball operations Theo Epstein set up the account, given his close friendship with Hoyer and that both were with the Red Sox at the time. That's certainly logical, though neither Epstein nor Hoyer has confirmed that.
Maybe the mystery is part of the fun.
"I'm aware of it, yeah," Hoyer said. "It was set up as a joke, as you might imagine, and it's sort of taken on a life of its own. I know the guilty party that set it up. I have no access to that account, so I have no ability to change it."
So for that reason, "spankin it" will live on and, presumably with the success and promise of the young Cubs, only gain more lore and notoriety as the years go by.
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