The Science of Tweeting | BTalk

Last Updated Feb 18, 2010 12:41 PM EST

Podcast

Dan Zarrella

Dan Zarrella

(Episode 438; 11 minutes 36) There are two types of Tweeter: those who use Twitter just to communicate with friends and those who see it as a networking tool, primarily for business. If you're in the latter category you'll want your tweets to be spread far and wide. That means attracting a wide following and having your messages re-tweeted to an even wider audience.

Dan Zarrella, author of The Social Media Marketing Book, has studied the millions of tweets to see what drives people to re-tweet. As you'll hear it's a lot to do with what you say, how you say it and when you say it. There is some invaluable information for anyone trying to make the most of this viral mechanism.

Have a listen to the podcast and then tweet a link to it, ideally late in the afternoon!

Comments

CBSN Live

pop-out
Live Video

Market Data

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

Market News

Stock Watchlist

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

Download
The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App