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Seeking out private investors doesn't just promise more control over the process than a public offering — it often leads to bigger payouts, too.
Renegotiate debt terms or exchange debt for equity in order to conserve cash — or even grow.
Segment your core customers from the deal seekers — and offer goods that will appeal to each.
When morale flags, sacrifice executive pay and reward those further down the ladder to send a unifying message.
While competitors cut training, invest wisely in programs that will help you hang onto A players and prepare your company to rebound after the recession.
If you've got good credit, use it. Pull cash from revolvers to have it on hand, so you can make other payments or pursue growth.
Over-leveraged consumers have less disposable income now than they have in past recessions — but history suggests they'll open their wallets for the right stuff.
Now is the time to increase communication with customers to show how your product can ease the difficulties they're going through.
Employ savvy recruiting tactics to poach A players from competitors.
Keep the parts of the business that will help the company grow; get rid of what won't.
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