Shorty Awards 2013 honors Michelle Obama, Jimmy Kimmel

Actress Felicia Day, left, and comedian Chris Hardwick, right, present at the fifth annual Shorty Awards on April 8, 2013 at the Times Center in New York City. Shorty Awards

The fifth annual Shorty Awards was held Monday night at the Times Center in New York. Hosted by actress and Internet celebrity Felicia Day, the event has been called the Oscars of social media.

The quirky award show recognizes the best of social media, with an emphasis on Twitter. Award finalists were determined by most votes via Twitter and winners are chosen by a group called The Real-Time Academy of Short Form Arts & Sciences. Winners are even asked to limit their acceptance speeches to 140 characters.

This year's highlights include Jimmy Kimmel's video acceptance speech, which featured children crying at the news of his award. The spoof was in reference to his highly popular video segment of children reacting to having their Halloween candy stolen. Kimmel was honored with a Lifetime Achievement Award.

Michelle Obama was also honored with a #GIFStar Special Shorty Award for appearing in several viral GIFs. The first lady tweeted her acceptance speech saying, ""Thank you @shortyawards! Being a #GIFStar is about getting active. Hula hoop, #momdance & @letsmove to help our kids grow up healthy! -mo."

Other notable winners include the Mars rover Curiosity as Foursquare Mayor of the Year, Texts from Hillary for Tumblr of the Year and pop star Justin Bieber for the Celebrity category.

More details of the event can be found at ShortyAwards.com

Here's a complete list of Shorty Award winners (alphabetically by category):

#Activism: AgainstSuicide (@AgainstSuicide)

#Actor: Misha Collins (@MishaCollins)

#Actress (tie): Tara Strong (@TaraStrong); Selena Gomez (@SelenaGomez)

Animated GIF of the Year presented by A&E's Duck Dynasty: Jamie Beck and Kevin Burg: Kiss Me in Paris - Source: Ann Street Studio

#Apps: Twitter (@Twitter)

#Author: John Green (@RealJohnGreen)

#Band: One Direction (@OneDirection)

#BNCollege Award presented by Barnes & Noble College: WVU Mountaineers (@WestVirginiaU)

#Brazil: Dilma Bolada (@Dilmabr)

#Canada: MattG124 (@MattG124)

#Celebrity: Justin Bieber (@JustinBieber)

#CelebrityFashion (tie): Sophia Abrahao (@SophiaAbrahao); Selena Gomez (@SelenaGomez)

Charity presented by New York Life: Random Acts (@TheRandomActOrg)

#Comedian: Rafinha Bastos (@RafinhaBastos)

#FakeAccount: Prince Charles (@Charles_HRH)

#Fansite: Sherlockology (@Sherlockology) and 1D Updates (@1Dneews)

#Food (tie): Rosanna Pansino (@RosannaPansino); The Kitchenista (@MissAngelaDavis)

#Foursquare Mayor of the Year: Curiosity Rover (@MarsCuriosity)

#Gaming (tie): Monark (@RandonsPlays); PieDiePew (@PewDiePie)

#GIF Maker (tie): T. Kyle MacMahon (@TKyleMac); Ryan Broderick (@RyanPBroderick)

#Government: NASA (@NASA)

#Ireland (tie): Niall Horan (@NiallOfficial); BriBry (@BriBryOnTour)

#Journalist Award presented by Muck Rack: Tim Pool (@Timcast)

#Museum: Emily Graslie (@Ehmee)

#Music (tie): Demetria Lovato (@DDLovato); aoi (@Official_aoi)

#NonHuman: SarcasticRover (@SarcasticRover)

#Photography (tie): Mike Lerner (@MikeTakesStills); Jenna Pope (@BatmanWI)

Quora Answer of the Year: Kenyatta Leal

Real-Time Photo of the Year: Hurricane Sandy - Benjamin Lowy

#Science (tie): Chris Hadfield (@Cmdr_Hadfield); AsapSCIENCE (@AsapSCIENCE)

#Singer: Greyson Chance (@GreysonChance)

#WebShow: Bravest Warriors (@BravestWarriors)

#SocialFitness Award presented by Health. Join In.: Cassey Ho (@Blogilates)

#SportsTeam: Pittsburgh Steelers (@Steelers)

#KeepGoodGoing Award presented by New York Life: Kathy Zucker (@KathyZucker)

#Parenting: Carlos Pena (@CarlosPenaSr)

#SmallBusiness Award presented by Cox BLUE: Jawbreaking (@ShopJawbreaking)

Tumblr of the Year: Texts from Hillary

#TVShow: Pretty Little Liars (@ABCFpll)

#UK: Charlie McDonnell (@coollike)

#VideoBlogger: PC Siqueira (@pecesiqueira)

#YouTubeStar: Caue Moura (@CaueMoura)

Industry Winners (alphabetically by category):

Best Use of Social Media for News: CNN Worldwide - Election 2012: CNN Worldwide Won the Social Media Battle

Best Overall Brand Presence on Instagram: National Geographic - In the Field with National Geographic

Best Viral Campaign: Old Spice - Old Spice Muscle Music

Best Branded YouTube Channel: TED - TED Conferences LLC

Best Use of Video in a Social Media Campaign: Maybelline - TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World

Best Overall Brand Presence on Twitter: Comedy Central - @TheDailyShow

Best Overall Brand Presence on Tumblr: Comedy Central - The Daily Show Election Center on Tumblr

Best Use of Social Media for Auto Industry: Dodge - Dodge Dart Registry

Best Use of Animated GIFs: Wilson Sporting Goods Co. - Where Football is Born

Best Use of Social Media In Real Life (IRL): Temple University - "Temple Made" Campaign

Best Social Media Agency - Large (over 100): 360i

Best Overall Brand Presence on Facebook: Maybelline - New York Digital Strategy 2012

Best Use of Social Media for Customer Service: SquareTrade, Inc

Best Use of Game Mechanics (Gamification) in a Social Media Campaign: USA Network - Suits Recruits

Best Use of Facebook Advertising: Chengdu Municipal Government and Chengdu Panda Base - PandaQuest: Be the Next Chengdu Pambassador

Best Use of a Mobile App in a Campaign: Turner Entertainment Networks - CONAN Sync App - it's techno-magic

Best Overall Brand Presence on Pinterest: Birchbox

Best Use of Social Media for Financial Services: Citi - Citi's Connect: Professional Women's Network on LinkedIn

Best Use of Social Media for a Consumer Brand: Food Lion - Food Lion's Operation Grocery Drop

Best Use of Twitter in a Campaign: The CW - Live Twitter Feed in a Magazine

Best Use of Facebook in a Campaign: Chengdu Municipal Government and Chengdu Panda Base - PandaQuest: Be the Next Chengdu Pambassador

Best Use of Social Media for Fashion: Banana Republic - Banana Republic In Flight Fashion Show

Best Use of Social Media for Sports: Nike - Nike #maketherules

Best Fortune 500 Brand on Social Media: Pepsi - Pepsi: Live For Now

Best Location-Based Marketing: VH1 - Save The Music Foursquare Partnership

Best Use of a Hashtag on Twitter: Nike - CountonKobe

Best Social Media Campaign for Film: Universal Pictures - Ted

Best Social Media Manager Award presented by Unmetric: Bravo - Andy Cohen for WWHL

Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker's Mark - #CocktailParty2012

Best Use of Social Media for Retail or E-Commerce: Chobani - Nothing But Good, One Fan at a Time

Best Social Media Agency - Small (1 -20): neoco

Best Social Media Agency - Mid-Sized (21 - 100) (three-way tie): Deep Focus; Suite Spot - JetBlue Getaways Presents, "Get Away With It!"; Carrot Creative

Best Celebrity Campaign on Social Media: Intel - David Blaine's ELECTRIFIED

Best Social Media Presence of a CEO: Deep Focus - Ian Schafer

Best Use of Social Media for Television: Beam Inc. - Skinnygirl Cocktails #WinningTheOscars

Best Use of Social Media for Television: ABC Family - Pretty Little Liars #TheBetrAyal campaign

Best Integration of Social Media with Live Television: Fox News Digital - Fox News Election Night 2012

Best Integration of Social Media with Live Television: Bravo - Play Live on Watch What Happens Live

Best Use of Social Media for Video Games: neoco / 2K - Borderlands 2: A Work Of Art

Best Use of Social Media for the London 2012 Olympics: Nike - Nike Greatness

Best Use of Social Media For Music: Intel and MTV Iggy - Intel Presents The Music Experiment Powered By MTV Iggy

Best Use of Social Media For Music: Spotify and OMD - Music Apps Hack Weekend

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