DeGeneres toted what looked like the new Samsung Galaxy S5 onstage several times during the ceremony. But when the talk show host posted selfies from backstage, it was from an iPhone. MarketingLand's Danny Sullivan says he first spotted the switch in devices Sunday night on TweetDeck.
According to Ad Age, Samsung sponsored ABC's "The Oscars Backstage" -- which includes a series of promoted celebrity selfies.
Tech blog Gizmodo claims that DeGeneres is an iPhone fan, and has her own app on Apple's App Store. However, Degeneres' social media toolbox isn't exclusive to one brand. Several tweets on the Oscar hosts' account are posted using Adobe Social.