Pew Search Stats Don't Tell Companies What They Need to Know
The Pew Internet & American Life Project has come out with yet more Internet search statistics -- in this case that only half of all people online use search during n average day. That's useful information, but I've also been noticing that much of what we think we know about search is about what people do, but not necessarily why they do it. When companies focus too much on the what, without answering the why, they run a great risk of making enormous mistakes when planning for the future.