Why Dan Loeb will back Yahoo CEO Mayer's cash grab

Marissa Mayer speaks at TechCrunch Disrupt NYC 2012 day 3 at Pier 94 on May 22, 2012 in New York City. (Paul Zimmerman/Getty Images/TechCrunch/AOL)

(MoneyWatch) It didn't take long for many Yahoo (YHOO) investors to react badly the Internet company disclosed that it might pocket the billions it gained from selling a stake in Chinese e-commerce company Alibaba Group.

The move, one of the first major management decisions under new CEO Marissa Mayer, represents an about-face for Yahoo. The company originally planned to give the cash to shareholders, either in the form of dividends or a stock buyback. Now Mayer reportedly wants to use the money for other purposes, notably acquisitions aimed at boosting Yahoo's growth.

With Yahoo's stock price down on the news, it might come as a surprise that the company's biggest shareholder, hedge fund manager Daniel Loeb, reportedly backs the move, according to Reuters. Loeb has been one of the loudest critics of Yahoo, its board, and its management. And yet his support for something that ostensibly hurts investors should come as no shock. Not only is it unthinkable that Yahoo's management would propose keeping the cash from the Alibaba sale without his knowledge, but the move also makes a great deal of sense. Here's why:

  • Loeb has been quick to criticize Yahoo when things went against his liking
  • A key concern for Loeb is that Yahoo is depriving shareholders of value in the company
  • Loeb was reportedly instrumental in wooing and hiring Mayer
  • Loeb would almost certainly have asked Mayer about her vision for the company and what she planned to do with the money from any asset sales, including the Alibaba stake
  • Loeb sits on Yahoo's board
  • Yahoo would never have considered such a change without consulting him in the first place

The question now becomes why Loeb would support acquisitions instead of getting cash in hand. The answer is likely one of trust. Although there are billions on the table from the Alibaba divesture, there is probably far more value locked up in customer relations, goodwill, and potential at Yahoo. You only take the cash when you think the company will be unable to do anything more productive with it.

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Much attention has focused on Mayer replicating elements of Google's business approach in her first decisions at Yahoo. But whatever the merits of those moves, they are largely window-dressing and don't address the company's long-standing strategic and operational problems.

If Mayer and a new management team are to revive Yahoo, it won't come from continuing the company on the same path that already failed to under former CEO Carol Bartz. Yahoo needs a serious makeover, not the usual payroll trimming. In short, it requires money.

Yahoo has already repurchased stock to lift its share price and mollify investors. What it really needs is some cash to help it chart a course between the likes of cash-flush behemoths Google (GOOG), Apple (AAPL), Facebook (FB), and Microsoft (MSFT).

In backing Mayer for the job, Loeb didn't just sign off on a new name that he hoped would be less damaging to Yahoo than a series of CEOs have proven. He's helped bring in a plan and concept that he thinks will start to open the floodgate of frozen value.

  • Erik Sherman On Twitter»

    Erik Sherman is a widely published writer and editor who also does select ghosting and corporate work. The views expressed in this column belong to Sherman and do not represent the views of CBS Interactive. Follow him on Twitter at @ErikSherman or on Facebook.

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