Vote for design to replace America's worst city flag

Pocatello, Idaho, recently called for new designs to replace its vilified flag, and is running them up the flagpole for the public to rate them.

CBS News

As Mo Rocca reported for "Sunday Morning" last September, the city of Pocatello, Idaho, has endeavored to pick a new city flag design, after the North American Vexillological Association declared their current flag (which incorporates both copyright and trademark symbols) the worst city flag on the continent.

"It violates all the principles of good flag design," admits Greg Gunter, whose marketing business created the artwork as a logo for a city pride campaign back in 2000, after which somebody literally ran it up the flag pole.

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How we got here: Pocatello's vilified flag design.

NAVA

So Pocatello -- county seat of Bannock County, resting on the Portneuf River in the mountains of the Bannock Range -- recently called for submissions of new city flag designs.

After more than 700 entries were considered, the City of Pocatello Flag Design Ad-Hoc Committee narrowed down the choices to six, and is asking the public for their comments.

Be sure to visit the city's website to review the final designs and rate each one by June 30, 2017. 

The six finalists are:

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City of Pocatello

Designer and flag enthusiast Roman Mars told Rocca that an effective flag design should follow the following five principles:

  1. Keep it simple: A child should be able to draw it from memory
  2. Use meaningful symbolism
  3. Use two to three basic colors
  4. No lettering or writing of any kind (that includes you, trademark symbol!)
  5. Be distinctive, or be related in a group (for example, the flags of Scandinavian countries all have an offset cross)

Your can read more about each Pocatello flag design and rate them here.

  • David Morgan

    David Morgan is a senior editor at CBSNews.com and cbssundaymorning.com.