Toyota, Google, Lead List of Top 10 Companies by Reputation

The Reputation Institute, a New York-based corporate reputation consultancy, has released its list of the world's "most reputable" companies. The Reputation Institute surveyed 600 companies in 27 countries and rated each according to its RepTrak reputation methodology. The 60,000 people who participated in the study answered questions about a company's perceived corporate citizenship, its governance and its appeal as a place to work. The companies were scored on a 0 to 100 scale.

The Top 10 Most Reputable

1. Toyota (Japan)
2. Google (U.S.)
3. IKEA (Sweden)
4. Ferrero (Italy)
5. Johnson & Johnson (U.S.)
6. Tata Group (India)
7. Kraft Foods (U.S.)
8. Novo Nordisk (Denmark)
9. Grupo Bimbo (Mexico)
10. Migros (Switzerland)