Tiger Woods Dropped From Tag Heuer Ads

Tiger Woods of the US reacts after putting on the 18th green during the second round of the British Open Golf championship, at the Turnberry golf course, Scotland, July 17, 2009. (AP Photo/Matt Dunham) AP Photo/Matt Dunham

Updated at 3:05 p.m. Eastern time

Swiss watch maker Tag Heuer says it will not use Tiger Woods' image in advertising campaigns in the United States for the foreseeable future.

Tag Heuer CEO Jean-Christophe Babin told Swiss daily Le Matin on Friday that the company was reacting to "recent events" surrounding the golfer.

"We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Babin was quoted saying.

Woods has taken an indefinite leave from golf to work on repairing his marriage after numerous allegations of infidelities.

The watch maker released a statement to CBS News after Le Matin's story was published Friday.

"The partnership with Tiger Woods will continue," Babin said in the statement, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf."

Additional Coverage of the Tiger Woods Scandal:
John Daly to Tiger: Go Play Golf
Galea Lawyer: No Link to Woods
PGA Head: We'll Be "Healthy" Without Tiger
Report: Tiger's Dad Cheated, Too
Sources: Elin Done with Tiger
Tiger Woods Voted AP Athlete of Decade

The newspaper said Tag Heuer will continue to support Woods' charitable foundation but will use other brand ambassadors in U.S. ads, including actor Leonardo Di Caprio.

The statement said Tag Heuer will continue to support Woods' charitable foundation but will use other brand ambassadors in U.S. ads, including actor Leonardo Di Caprio.

The watch maker could not immediately be reached for comment because the story was released on the newspaper's Web site after Tag Heuer's headquarters at La Chaux-de-Fonds closed for the holidays until Jan. 4. The full interview was to be published in Saturday's editions of Le Matin.

Tag Heuer joins other sponsors in backing away from Woods as his image has taken a beating since a Thanksgiving holiday car accident at the golfer's Florida home was followed by an admission of extramarital "transgressions."

Consulting firm Accenture dropped him as its representative last weekend, and Gillette said it would stop airing his ads for their razors.

Tag Heuer initially said Monday it would stand by Woods, but moderated its support later that day by saying it would assess its relationship with the world's highest-earning athlete.



More on Tiger Woods:
Source: Tiger Doc Drug Link a "Stretch"
World Follows Tiger's Scandal Saga
Woods Shuts out Famous Friends
Woods' Wife Seen without Wedding Ring
Woods Leaves PGA in Economic Limbo
Gillette Shaves Tiger Woods From Its Ads
  • CBSNews

Comments